A Fractional CMO & Marketing Director based in Manchester, UK.
I'm Steven Oakes, a Manchester-based Fractional CMO offering senior marketing leadership for ambitious businesses that have outgrown ad hoc marketing but aren't ready for a full-time hire.
I work best with businesses turning over £5m - £15m who need an experienced marketing leader to set strategy, develop their marketing team, and drive business growth, at a fraction of the cost of a full-time executive.
If your marketing feels busy but not effective, that's usually where I come in.
Quick links
Latest blog posts
What Your Board Report Is Actually Telling You (And What It Should)
There’s a version of a marketing board report that’s everywhere, and it’s almost useless. It looks something like this: LinkedIn followers (up 3% from last month). Email open rate (down.. Read more
Signs You Need a Fractional CMO (and what usually happens if you don’t)
Most founders don’t go looking for a fractional CMO. Usually, it starts with a vague unease. Marketing is happening, the agency sends updates, the team is busy, LinkedIn posts go.. Read more
How to hire a fractional CMO in the UK
(What to look for, what it costs, and the common traps) I like to think that hiring a fractional CMO is like hiring a builder. Lots of people can do.. Read more
Introducing the Effort vs Impact matrix
Every business says they’re busy, but how do you know if you are busy with the right things? When priorities are unclear, teams default to activity, and the activity that.. Read more
Brand experience
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