A Fractional CMO & Marketing Director based in Manchester, UK.
I'm Steven Oakes, a Fractional CMO and marketing leader with over 25 years’ experience in brand, digital and growth roles across tech, media and education. I balance strategy with hands-on delivery, focusing on launching new products, developing teams, and driving measurable results.
Recently I’ve been helping businesses launch AI and data products, build B2B consultancy brands, and diversify revenue in high-growth environments.
Highlights
Latest blog posts
Introducing the Effort vs Impact matrix
Every business says they’re busy, but how do you know if you are busy with the right things? When priorities are unclear, teams default to activity, and the activity that.. Read more
Not Getting Enough Leads?
When a business isn’t getting enough customers, the default diagnosis is almost always the same: “We need more leads.” Sometimes that’s true, but most of the time, it’s the uneducated.. Read more
Go To Market clarity
When a business tells me it has a “go to market issue”, it’s almost never about social, SEO or a website that needs a refresh, it’s normally that nobody can answer these three questions
Google’s Agentic Shopping Problem
When Google announced its move into agentic shopping, the reaction was predictable: admiration, excitement, and nods. AI agents that search, compare, and buy on your behalf, making shopping a delegated task.
Brand experience
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