ABB Rail
Augmented reality
ABB Rail is a global leader in power and automation technologies. Using Total Immersion’s Dfusion software and LUA scripting, I created an eye catching Augmented Reality experience that used interactive 3D images to show how the products are built, showcase their features and how the solution is delivered. The end result increased on-stand dwell time to an average of 15 minutes at the latest Railtex event in London.
