The Gadget Show
Augmented reality
While working at one of the world's leading agencies in augmented reality, I was asked to join presenter Suzi Perry for a Gadget Show challenge to combine new technology with traditional outdoor marketing to promote the new series of the show. Using a green screen video, I created a 3D hologram that put Suzi in the palm of the viewer's hand both via their computer screen and at specially-configured bus stops. Over 1.2 million people watched the episode and Suzi's team won - as chosen by advertising giants Ogilvy.
